Here are the guidelines of a plan to create in each Medici Humanistic Village present on this site, a new local humanistic entrepreneurial economy, formed by an association of local businesses members of the Medici corporation of humanistic arts and crafts that have received the “grand-ducal patent” with the Medici coat of arms from HRH Grand Duke Ottaviano de’ Medici of Tuscany, for having distinguished themselves in the production of goods and products made according to the Medici humanistic values. These businesses operate respecting the values of beauty, libertas, nobilitas, humanitas and reason as defined by the manifesto of the new Medici humanism.
The following guidelines have been provided by the General Grand Ducal Medicean Vicariate of Florence for the purpose of providing training support to the Vicars and Civic Councils of the rural Italian Humanistic Villages, useful for encouraging the formation in each Humanistic Village cited on this site, of a local business association called “Corporazione Medicea delle Arti e Mestieri umanistici di *(village name)
This association is composed exclusively of companies that have obtained the Grand Ducal Medici patent, a symbol of distinction and conformity to humanistic values.
1. Creation and Structure of the Association of Medici Humanistic Enterprises
- Formation of the association: Local businesses that respect the Medici humanistic principles can join the Medici Corporation of Humanistic Arts and Crafts, a national non-profit business association formed by local businesses in the humanistic villages, with a shared regulation that promotes collaboration and common growth.
- Internal regulation: The association adopts an ethical regulation that outlines the obligations of each member in terms of respect for the values of the new Medici humanism, ensuring that every productive and commercial activity is carried out in harmony with these principles.
2. Enhancement of Humanistic Values in Production
Human Value of “Beauty”
- Harmonious production with the environment: Companies must adopt production processes that integrate aesthetics and harmony, ensuring that each product is made with particular attention to aesthetic balance and beauty, in harmony with the environment and nature.
- Sustainable design: Each product must reflect an environmentally friendly design, using local materials and artisanal techniques that enhance its beauty and sustainability. The pursuit of beauty must be an essential component both in the creation of goods and in the design of work spaces and production facilities.
Human Value of “Libertas”
- Respect for natural laws: Businesses must demonstrate knowledge and respect for the laws of the environment and nature, adopting techniques that reduce environmental impact and promote the conservation of natural resources. They must comply with ecological and sustainable standards, avoiding practices that are harmful to the environment.
- Conscious use of resources: Entrepreneurs must use natural resources wisely and in moderation, using renewable sources and promoting the circularity of materials, minimizing waste and energy consumption.
Human Value of “Nobilitas”
- Govern with wisdom and tradition: Businesses must be managed according to the principles of nobilitas, that is, with wisdom, generosity and a deep knowledge of history and traditions. Business decisions must be taken with foresight and responsibility towards the community and the territory.
- Enhancement of historical memory: Businesses must be custodians of local traditions, incorporating techniques and knowledge handed down in production, and committing to preserving and promoting the cultural and artistic heritage of the village, in line with the Medici legacy.
Human Value of “Humanitas”
- Social responsibility and commitment to others: Companies must demonstrate an emotional commitment to others, promoting the well-being of their employees and the community. Companies must adopt policies that promote respect, equity, inclusiveness and active participation in community life.
- Support for the local community: Part of company profits must be reinvested in projects that improve the quality of life of the local community, promoting education, access to resources, and cultural and social activities that foster social cohesion.
Human Value of “Reason”
- Organization and precision in management: Companies must demonstrate a rational and efficient use of natural resources, ensuring that each process is optimized and managed in an orderly manner, without waste. Reason must guide every production decision, ensuring that the company operates in a balanced and intelligent way.
- Innovation and research: Companies must engage in constant innovation, using reason and scientific knowledge to improve their products and processes, without compromising humanistic values. The introduction of new technologies must be in harmony with the environment and tradition.
3. Development and Promotion of the “Impresa Umanistica Medicea” Brand
- Use of the Grand Ducal Patent: Every company that obtains the Grand Ducal Patent will be able to affix the Medici coat of arms to its products, certifying them as an expression of the Medici humanistic values. This brand becomes a symbol of excellence and ethical quality.
- Marketing and communication strategy: The association “Corporazione develops a marketing strategy that enhances the Medici humanistic brand, promoting the products both locally and internationally. The narrative must emphasize the uniqueness and quality of the products, highlighting respect for humanistic values and the environment.
4. Collaboration and Local Economic Development
- Business network: Businesses must cooperate with each other, forming a network of exchange and collaboration that strengthens the local economy. Businesses must commit to supporting local suppliers and promoting the purchase of products and materials from the region, thus strengthening the local economic fabric.
- Common distribution platforms: The association Corporazione Medicea delle Arti e Mestieri umanistici, must create common distribution channels, such as cooperative shops, online platforms and participation in regional markets, to increase visibility and access to the products of the Medici humanistic businesses.
5. Training and Growth of Human Capital
- Continuous training programs: Companies must offer their employees and collaborators training programs that develop technical, managerial and humanistic skills. Continuous updating ensures that the principles of the new Medici humanism are integrated into daily work.
- Involvement of new generations: Companies must commit to involving the younger generations, offering internships, apprenticeships and training opportunities, so that the Medici humanistic values and skills can be passed down and innovated by future generations.
6. Monitoring and Certification of Humanistic Values
- Verification Committee: A verification committee composed of experts and representatives of the Grand Ducal Medici House must be established, which periodically evaluates the respect for humanistic values by the companies that use the Grand Ducal patent.
- Periodic renewal of the patent: The Grand Ducal patent will be subject to periodic renewal, based on the verification of compliance with the values of beauty, libertas, nobilitas, humanitas and reason.
In summary
The guidelines of this plan for the creation of a new local humanistic entrepreneurial economy are designed to promote a sustainable business model that respects the Medici humanistic values. Through the Grand Ducal Patent, businesses obtain official recognition of their adherence to the principles of beauty, libertas, nobilitas, humanitas and reason, creating an economic system that combines tradition and innovation in the name of sustainability and respect for the environment, the community and local culture.